- This event has passed.
Faculty Spotlight: Dr. Avi Santo
November 27, 2023 @ 5:45 pm - 7:15 pm
The Department of Communication is hosting our next Faculty Spotlight event with chair, Dr. Avi Santo. Dr. Avi Santo will give a talk based on his recently published book, Configuring the Field of Character and Entertainment Licensing The Licensing Expo and Other Sites of IP Management (Routledge, 2023). Santo examines the creative impact of licensing on the entertainment industry, how licensing practitioners’ occupational disposition is formed, and the role licensing professionals play in managing the circulation of intellectual property.
This event is free and open to the public. CLE credit is available.
About Dr. Avi Santo
Avi Santo is a Full Professor and Chair of the Department of Communication at UNC. Dr. Santo is a media industries scholar whose research has primarily focused on the intersections between cross-media expansion and licensed consumer products in extending entertainment brands and franchises into consumer’s lives, primarily those of children, but also adult fan communities.His research is focused on work cultures within media industries that are engaged in brand extensions through licensing and consumer products and how members of those fields come to understand their occupational purview, particularly when it comes to imagining consumers’ relationships to entertainment franchises.He is the author of Configuring the Field of Character and Entertainment Licensing(Routledge, forthcoming) and Selling the Silver Bullet: The Lone Ranger and Transmedia Brand Licensing (University of Texas Press, 2015) as well as the co-editor of Making Media Work: Cultures of Management in the Entertainment Industries(NYU Press, 2014). He is also the author of over 20 refereed journal articles and book chapters. Dr. Santo is the co-creator of FlowTV: A Critical Forum on Media and Culture (https://www.flowjournal.org), MediaCommons: A Digital Scholarly Network (http://mediacommons.org) and its sub-projects, In Media Res and Field Guide.
About the Faculty Spotlight Series
The Faculty Spotlight series is dedicated to showcasing the latest works and projects from of our faculty including award-winning and internationally recognized members. Their work ranges from films to written works.